HOMEWORK AND MONDAY'S SURVEY

Homestudy

Watch and analyse two adverts.

Use the blogs to complete the work.

Embed the code you get from Youtube using the Edit HTML editor and write your analysis on the blog.

OR do it in your book.

REMEMBER TO IDENTIFY 6 FRAMES TO ANALYSE JUST LIKE YOU DID BEFORE.


Monday's Survey

On Monday you will be doing the task below as well as editing your Adverts and review them.

In groups of three you must answer the following questions as accurately and honestly as you can. Prepare for this first by writing down your answers and then in class film/record yourselves using the iMacs and/or Kodaks.

This is your chance to have your say about Media Studies and help improve the courses we offer.

1. Why did you choose Media Studies?
2. What do you like / dislike about the subject?
3. What do you want to get from the course?
4. What do you think of the mix of written and practical work?
5. Are you using the blog to help you work outside of the classroom?
6. Do you think the course is relevant?
7. What would you like to do more of?
8. In the next two units you are going to be looking at advertising and also exploring film leading to a final creative task making the opening of a new film. Who do you feel about these Assignments?

Keep you answers brief and film yourselves/or each other using the iSight camera on the iMac (for two or more of you in discussion). The Kodak cameras for interviews.

FIRST LIGHT FILMS

Your chance to become a film maker.


Apply via the website below.


Firstlight


Come with your ideas on Wednesday and we will start the application processes after lessons at 3.20pm.

HEAVEN CAN WAIT

Moving image advert.

Re-view the advert and break it down into individual shots; ONLY CHOOSE 6 FROM THE ADVERT IN TOTAL.
Each shot needs a description.
Also comment on choices of angles, colours, effects.




You may use the storyboard sheets and stick these in your books OR type up on the blog.

ADVERTISING

Compare the Cinema and TV advert above with the poster below from the same campaign. Look closely at the images in both: especially colour, what we see and don't see, shots size, address.Also look at the use of music in the advert, who you think the ads might appeal to and why, how women/girls are represented, why Keira Kneightly was chosen for the campaign, the brand CHANEL and its sub-brand Mademoiselle,

• Media Forms: photographic images and use of, conventions of an advert
• Audience: who and how they are appealed to, what do they get from advert?
• Representations: who is represented, how are they represented?
• Institution: what is the institution? how is it shown ans when/where?
• Narrative: is there a narrative? what is it?

Make notes in your books as pairs and then return to your seats.

Monday 29th November

Controlled Assessments

Continue with these as before. All due in on Wednesday 1st at the end of P7.

CONTROLLED ASSESSMENTS

Monday 22nd

You will continue with Assignment 1b and 1a - your priority will be to complete both by Wednesday the 1st of November. If for 1b you want to use photographs you will have to take them in advance and print them and bring them in. You will need to take care in the production of these, think about framing, lighting and mise en scene. We have analysed images so you have some knowledge of this.

If you are drawing it you can as you know draw celebrities if they are part of your proposed magazine cover. Remember that you are targeting a specific audience and using particular techniques to do this. Who are they and how do get them to buy your magazine based on the front cover?

Mr H

Controlled Assessments

Audience


Please use this presentation to help you with your CAs.





GCSE Audience

CONTROLLED ASSESSMENT HOMEWORK

Develop CA by researching your chosen front cover in detail.

Focus on audience: how an audience is attracted? who the audience is and what tells us this? Think about the demographic of the audience; what social class, age, gender etc. What the audience gets from the Magazine cover?

Media Know it All

Check out the link above for information on audience.


Blumler and Katz - Uses and Gratification Theory


Information

• finding out about relevant events and conditions in immediate surroundings, society and the world
• seeking advice on practical matters or opinion and decision choices
• satisfying curiosity and general interest
• learning; self-education
• gaining a sense of security through knowledge

Personal Identity

• finding reinforcement for personal values
• finding models of behaviour
• identifying with valued other (in the media) 
• gaining insight into one's self

Integration and Social Interaction

• gaining insight into circumstances of others; social empathy
• identifying with others and gaining a sense of belonging
• finding a basis for conversation and social interaction
• having a substitute for real-life companionship
• helping to carry out social roles
• enabling one to connect with family, friends and society

Entertainment

• escaping, or being diverted, from problems
• relaxing
• getting intrinsic cultural or aesthetic enjoyment
• filling time
• emotional release

Check the earlier posts for plan for Monday - you will be completing Assignment 1a next week and moving on to 1b.

How to make a blog and Scribd

Blogger Guide

Scribd Guide

EXAMPLE OF ANALYSIS

For reference here is another example of a decent analysis of a magazine cover. Use this to prompt you into improving your work. You may make notes and bring them along to the lesson on Wednesday.

The more preparation you do outside of class the better your work will be during the Controlled Assessment.

Good Luck!

NME Front Cover Analysis Model

MONDAY 8TH NOVEMBER

CONTROLLED ASSESSMENTS BEGIN

Please ensure that you find and bring two magazine covers to Monday's lesson. These can be copies or the original but must be colour. You will be expected to have both and if you fail to bring any you will be given others by me which will be used for your Controlled Assessment.

Also bring any other resources that you think you may need especially coloured pencils, rulers, pens etc.

Remember that during the controlled assessment I will NOT be able to give you specific help, but only general feedback. You are expected by now to have grasped the key concepts and to use the terminology you have been taught. You have had examples of good work and how to lay out your work, you know the marking criteria, it is now up to you to do your best under near exam conditions.

PLEASE COMMENT ON THIS POST TO LET ME KNOW THAT YOU HAVE READ IT

ASSIGNMENT 1A AND 1B

Below you will find embedded the help sheet for your forthcoming assignment 1. As you know this breaks into two tasks: one analytical, one creative and both demonstrating your skills and knowledge.

This help sheet is to be used both as a reminder of what you will need to do and as a check list. You may not do everything on it in your two tasks but you should aim to do most of the things it asks. You are all capable of getting good grades for this and if you apply yourself well during the controlled assessment you will be fine.

CONTROLLED ASSESSMENT

This is unlike homework or coursework in that you will be doing it under 'controlled conditions' in class. You are however allowed to prepare for your work at home and bring in for example, the magazine Covers which you want to analyse. The work then done in class may be treated as draft and you can take a copy of it home to word process if you would prefer to submit this way. Similarly, photos can be taken out of school, printed and brought in but must be original. They can be manipulated in school or at home but all draft versions should be kept to verify the process you have gone through to achieve your final assignment.

Your controlled assessments will begin in November and be finished by the end of the month.


Assignment 1a and 1b Help Sheet

18th October

Make sure all HWs are completed for Wednesday's lesson with Ms Doyle.

Remember to update you blog with work you have done, some of you have not used it for 4 weeks! Others of you are regular users. Please get up to date.

Ms Doyle and I will be assessing your levels to date based on performance in class and work completed in your books and posted to the blog. On the basis of this we will be deciding who, if any of you, are candidates for the Double Award for Media Studies GCSE which will mean fast tracking the single award in one year.

Monday 11th October

GCSE Photography

Representations

Representation V2

Information and tasks useful for the exploration of REPRESENTATIONS.

Monday 4th October

GCSE Week 5


Please begin to think about the selections you are going to make for your first Assignment and come to next Monday's lesson with some clear ideas.

Week 3

Last week we continued to explore the denotations and connotations of school images. These still need loading onto your blogs and this must be done this week. I will place all the images in a folder for you to upload and use. This will be your homework from me this coming week.

In addition you worked on Magazine covers with Ms Doyle and this look as if it was highly productive. Please remember to continue with your work at home, choose new examples, upload them and annotate.

THis week we will be revising your knowledge and understanding of Denotation and Connotation and learning some new terms: Signifier and Signified as well as introducing some more key terminology.

These terms are important and you must make an effort to make them a regular part of the vocabulary you use in Media Studies.

Week 2

So far this week our focus has been on getting you up and running with BLOGS and despite some problems, I think most of you are there. Those who aren't MUST let me know so that we can sort this on Monday.

Below you will find the presentation for today's lesson, please note that the HOMEWORK is on the PENULTIMATE SLIDE (the last but one).

To complete it you will need to know your gmail login (though it can be done without this) so that you can use the same passwords etc. and you will need to make a note of what you do. The links below will be of use as well.

YOUTUBE
SCRIBD

Please re-read the presentation to remind yourself of what we did today. You may also, if you want to complete the work on your own blogs if you didn't finish in class. Those of you who didn't work on the iMacs today will get a chance to complete this task on Monday.

GCSE Wed 15th Sept

Week one

Joining the blogoshpere.

Learning to learn using online facilities and understand how they may benefit your work.

Next week.

Ensure that you are all up and running with the BLOG, all liked to the main blog and feeling secure about using the technology.

Review your media logs of how you use the Media and explore the key concepts of Media Studies.

Please ensure that you have updated your blog with your homework by next week but if you are struggling don't fret we will help you sort this in class.

GCSE MEDIA STUDIES

Welcome. You have made a great decision to do Media Studies. There will be a lot to learn but it will be creative, challenging, rewarding and thought provoking.

You will have three lessons a week and your first Assignment which forms part of your GCSE will be completed in the last two weeks of this term.

This blog is where all lessons will be posted so that you can look back on what we have done and this is also a place you can show your parents what we do in class.

Finally, I must add that you will all be expected to set up and run your own blogs which will give you a chance to publish your written, designed and moving image work and make presentations to the class.

The Media is around us 24/7 and using blogs and other forms of online learning will allow you to participate in this ongoing dialogue and will enhance your learning skills, equipping you for further education or the modern workplace.

Mr Holloway
Head of Media Studies