ADVERTISING

Compare the Cinema and TV advert above with the poster below from the same campaign. Look closely at the images in both: especially colour, what we see and don't see, shots size, address.Also look at the use of music in the advert, who you think the ads might appeal to and why, how women/girls are represented, why Keira Kneightly was chosen for the campaign, the brand CHANEL and its sub-brand Mademoiselle,

• Media Forms: photographic images and use of, conventions of an advert
• Audience: who and how they are appealed to, what do they get from advert?
• Representations: who is represented, how are they represented?
• Institution: what is the institution? how is it shown ans when/where?
• Narrative: is there a narrative? what is it?

Make notes in your books as pairs and then return to your seats.