Focus on audience: how an audience is attracted? who the audience is and what tells us this? Think about the demographic of the audience; what social class, age, gender etc. What the audience gets from the Magazine cover?
Media Know it All
Check out the link above for information on audience.
Blumler and Katz - Uses and Gratification Theory
Information
- finding out about relevant events and conditions in immediate surroundings, society and the world
- seeking advice on practical matters or opinion and decision choices
- satisfying curiosity and general interest
- learning; self-education
- gaining a sense of security through knowledge
- finding reinforcement for personal values
- finding models of behaviour
- identifying with valued other (in the media)
- gaining insight into one's self
- gaining insight into circumstances of others; social empathy
- identifying with others and gaining a sense of belonging
- finding a basis for conversation and social interaction
- having a substitute for real-life companionship
- helping to carry out social roles
- enabling one to connect with family, friends and society
- escaping, or being diverted, from problems
- relaxing
- getting intrinsic cultural or aesthetic enjoyment
- filling time
- emotional release
Check the earlier posts for plan for Monday - you will be completing Assignment 1a next week and moving on to 1b.
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