ASSIGNMENT 1

Home-study task

Continue research and complete draft analysis in detailed note form to be typed and emailed to me with a link to the video you have chosen.

Include selected evidence: quotations, reviews, stills form video etc. in draft

Deadline: Next Thursday

TIPS

Review the information underneath which gives you details of how you could approach your analysis.

• applying media terminology: shot sizes, camera movements, mise on scene, lighting, editing, SFX, etc. etc.
• considering the effect of media language: how they impact on the way the video is seen, how they add to detract from the music, how they reflect current or past cinematic styles etc.
• applying analytical techniques such as denotation and connotation: what is shown and our interpretation of what we see.
• identifying how genre is established: is genre analysis relevant to your chosen music video?
• discussing how narrative is suggested or not?
• representations: Does the music video offer particular representations of gender, age, race, colour or creed?
• making judgements about who the target audience might be:
• Things that you might comment on:
• Locations
• Use of signs or signifiers
• Colour
• Choice of camera positions
• presence (or lack of) of the band itself

Assesment Criteria

• Level 6 9–10 marks
• Candidates produce convincing and effective analyses of media texts.
• Media terminology is used extensively and effectively.
• The consumption of texts by particular audiences is discussed in detail.
• Responses are cogent and well structured with precise and accurate use of language and arguments clearly supported by evidence.